We strive to provide you
with the highest quality
healthy products

About Us

Loiren Foods Limited is a cottage industry founded by Careen and Paul Asamba in 2017. This was from the experience of the challenges faced by fellow farmers in marketing and sale of their products, themselves being growers of passion fruit.

The products are sold under the brand name Samwa Natural Foods. The business concept has been founded on the basis of innovation as a differentiator.

Initial products produced were passion jam and chutney, which expanded to a whole range of fresh-fruit jams, marmalades and chutneys introduced into the market in 2018.

Another milestone in 2019 has been introduction of kachumbari and dried fruits and 8 varieties of gluten-free flours. We are the pioneers of mango ketchup in the market.


To become a renowned brand in food health innovation in Kenya, the region and beyond in five years.


Our company’s mission is to develop long-term sustainable value-adding linkages with farmers for their produce.


Samwa Natural Foods processes unique spreads, condiments, snacks,  gluten-free flours and ketchups for health-conscious households using natural ingredients sourced from small-holder farmer groups thereby promoting their sustainability and creating employment for women and youth residing in informal urban settlements.


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